DIGITAL CONSULTING · CAPE TOWN

The senior digital person
your business doesn’t have.

For owner-managed businesses where the website matters and the spend adds up, but there’s nobody in-house to say whether any of it is working. Ten years of building behind every answer.

What I do

Advice first.
Building second.

Most people arrive with a decision to make rather than a job to hand over. Working out which one you’ve actually got is usually the first thing worth doing.

Consulting

An outside view of your website, your digital spend and the people you’re paying for both. Then a plan you can act on, in plain language.

  • Where the money is going, and what it returns
  • What to fix, what to leave, what to stop
  • Quotes and proposals reviewed before you sign
  • Ongoing input, monthly or as needed

AI

Which tools genuinely help, how to get your team properly competent with them, and where they shouldn’t be used at all.

  • Workshops on your own work, not a demo
  • Tool selection and what it really costs
  • Small builds for tasks you repeat daily
  • A data policy people will actually read

Websites

Ten years of building, from WordPress and Shopify through to bespoke. Specified properly first, so you know what you’re getting and what it will cost to run.

  • WordPress, Shopify and custom builds
  • Rebuilds, replatforms and rescues
  • Speed, search and conversion built in
  • Everything in your name from day one

Case Studies

A few projects I have worked on.

GLS Startup Law

An AI legal guide, instant proofreading quotes, behaviour-based HubSpot automation and a personal document library, all built into one platform for founders.

Taste of Cannabis

60-minute local delivery, a B2B trade portal with tax invoices and quotes, and one ID-verified membership that works at every store, kiosk and online.

Güdco

Smart subscriptions, effortless upsells and a B2B early-warning system, built to keep eco-friendly toilet paper arriving right on time.

Zero Debt

Interactive debt tools, campaign-tracked leads routed straight into a custom CRM, and WhatsApp conversations queued to the right advisor.

How I work

Digital consulting from someone who has actually built it.

Both sides of the quote

I’ve written the proposals I now review. I know which line items are real and which are assumptions nobody has priced.

Plain language

You should never leave a meeting nodding at something you didn’t follow. Explaining it clearly is the part I’m best at.

The marketing too

I’ve run and read the campaigns, not just the reports, so search versus paid is a judgement, not a guess.

You own everything

Domains, hosting, code and accounts in your name from day one. Not renegotiated if we ever part ways.

I’ve spent ten years on the supplier’s side of these conversations, which means I know how quotes are built, where the margin hides, and what’s genuinely difficult as opposed to what’s being described as difficult.

So if the honest answer is that your site is fine, or that you need a different specialist, or that you should spend nothing this quarter, that’s the answer you’ll get. It costs me a job occasionally. It’s also the only reason the advice is worth paying for.

Both sides of the quote

I’ve written the proposals I now review. I know which line items are real and which are assumptions nobody has priced.

Plain language

You should never leave a meeting nodding at something you didn’t follow. Explaining it clearly is the part I’m best at.

The marketing too

I’ve run and read the campaigns, not just the reports, so search versus paid is a judgement, not a guess.

You own everything

Domains, hosting, code and accounts in your name from day one. Not renegotiated if we ever part ways.

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