
Zero Debt is one of South Africa’s top-rated debt review companies, with a 4.9-star rating from hundreds of Google reviews. I built the tools that help people understand their finances, and the lead systems that make sure every enquiry reaches the right consultant quickly.
Industries: Financial Services & Debt Counselling
Scope of Work:

People looking for debt help are often stressed and unsure where they stand. The website needed to give them clarity first, then connect them with a real person as quickly as possible.
I built a set of interactive tools that let visitors see their situation in numbers, from their debt-to-income ratio to how much they could save each month. When they’re ready to talk, every enquiry goes straight into Zero Debt’s custom CRM and is assigned to the correct agent automatically.

I built debt and budget calculators, connected every lead to a custom CRM with automatic agent assignment and campaign tracking, and added a WhatsApp queue that routes each enquiry to the right advisor.
Calculators for debt, budgets, debt-to-income ratio and the debt snowball method help visitors understand their finances and see what debt review could save them.
Every lead flows into Zero Debt’s custom CRM and is assigned to the correct agent. URL parameters record the campaign and source, so marketing spend can be tracked to real enquiries.
Visitors fill in a short form and go straight into WhatsApp, where a queue system connects them with the right advisor.