GLS Startup Law gives startups the legal capability usually reserved for large companies. I built the systems that make it work at scale. Founders can find the right resource, get it priced and delivered, and keep getting relevant help long after their first visit.
Industries: Legal Tech & Startup Services
Scope of Work:
With more than 400 products and a large knowledge centre, the hard part for founders wasn’t finding legal help. It was knowing which help they needed.
I focused on removing that friction. The site now guides each founder to the right resource, prices custom work instantly and delivers everything they buy to one place.
I built an AI chatbot that guides founders through 400+ products, instant word-count pricing for proofreading, HubSpot automation based on user interest, and a personal library that delivers every document automatically.
CALO is trained on all 400+ products and the full knowledge centre. It answers founders’ questions, points them to the right resource and helps them find their way around the site, using only GLS content.
Customers upload a PDF or Word document, the word count is calculated automatically, and they get an exact price before checking out. No back-and-forth quote requests.
HubSpot adds users to targeted channels based on the parts of the site they engage with. Each founder gets follow-ups that match their stage and their needs.
Every document a founder buys or is entitled to is delivered automatically to their personal library. It’s all in one place and ready whenever they need it.
