Gudco makes plastic-free toilet paper from sugarcane and FSC-certified wood pulp. I built the WooCommerce features behind their subscription business and their larger trade accounts. Households never run out, and the team knows exactly when a business customer needs a nudge.
Industries: Sustainable Consumer Goods & E-commerce
Scope of Work:
Toilet paper is something people only think about when it’s gone. That makes it ideal for a subscription, but only if deliveries fit each household. Too often and boxes pile up in the cupboard. Too seldom and people go back to buying plastic-wrapped rolls at the supermarket.
On the trade side, Gudco supplies wine farms, hotels and retailers. I connected their B2B accounts to Sage and built a system that learns each customer’s buying pattern. When an account goes quiet, the team knows straight away and can follow up before the business is lost.
I built a subscription flow that recommends delivery frequency by household size, an upsell modal for adding extra products, and a Sage-connected B2B system that flags trade accounts when they haven’t ordered in a while.
Customers choose their household size and get a recommended delivery frequency. If they need their next delivery sooner or later, they can move it in a couple of clicks.
A simple upsell modal lets subscribers add products like the Gudflush to their existing subscription, so it all arrives in one delivery.
Integrated with Sage, this system learns each trade account’s buying pattern and flags the team when a customer hasn’t ordered when expected, so no account quietly goes cold.